As the proud owner of a toned, tanned figure, when it came to advertising her swimwear range, there was only one model Kimberley Garner needed to call upon - herself.
The former Made In Chelsea star sported a white monokini of her own design as she sunned herself in Cannes earlier this week.
Kimberley, 23, showed off her incredibly lithe figure in the cut out one-piece, which she teamed with gold jewellery and a sun hat.
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The best advert! Kimberley Garner showed off her figure in a monokini of her own design as she soaked up the sunshine in Cannes earlier this week
Lithe: Kimberley drew attention to her toned figure, and her pert derriere, in the cut out one-piece
The ex reality star, who has attended the film festival's closing ceremony on Sunday night, has been enjoying the sights and sunshine during her time in the French city.
And making the most of the warm weather, Kimberley enjoyed some time on the sands before heading out on yacht trip later in the day.
Once on the vessel, Kimberley displayed her athletic prowess with a spot of diving, before indulging in a fresh fruit platter and juice drink as she headed back to shore.
Picture perfect from every angle: Kimberley displayed her remarkably cellulite-free curves in the swimsuit
Just peachy: Kimberley told MailOnline earlier this month that she looked to Brazil for the high-cut designs
From tiny monokinis to even smaller Brazilian style bikinis, Kimberley has been working on her Kimberley London line for the past few months to perfect her designs.
But while she has only been seeing the dream become a reality over the past few weeks, she insists that she has had the ideas for the range since the tender age of nine.
She told MailOnline in a recent interview: 'I've been working on this range since 1st January but I've had the ideas since I was a child and I got told off for sewing sequins onto a bikini while I was in school!'
Soaking up the sunshine: Kimberley certainly made the most of the warm weather on the break
S-T-R-E-T-C-H! As one point, Kimberley stretched out her lithe body to the max
Is it cold? Kimberley was seen tentatively testing the temperature of the water with her toe
And Kimberley has certainly pulled out all the stops to ensure that her range is a success - from funding it herself to the fact the designs are made in England, to the fabric imported from Italy and the tiny gold coin and 'K' details made in France.
She said of the range: 'I wanted to make my designs wholesome but also sexy and cheeky, and provide an aspirational image for young girls.'
The reality star has also ensured the swimwear is affordable, with the £65 price tag sitting somewhere between high-street prices and designer.
Running jump: After deciding the water was warm enough, Kimberley dove straight in
Athletic prowess: Kimberley completed the dive with aplomb
Bathing beauty: Kimberley was make-up free but for a slick of waterproof mascara
She said: 'Melissa Odabash's bikinis cost around £200 so I wanted to keep the price down on my designs.'
But Kimberley's comment about pricing comes after Melissa's recent comment slating the young star for daring to design her own swimwear collection with no experience.
Melissa told the Daily Mail's Richard Kay earlier this month: 'How dare she? Who does Kimberley think she is? She knows nothing. The problem with women like Kimberley is that they think they can do what I do and this is easy. But it’s not.'
Staying safe: Kimberley accessorised her outfit with a sunhat and gold jewellery
Splashing around: Kimberley enjoyed some time paddling in the water before the yacht trip
Shady lady: As the sun got a bit too much, Kimberley sheltered under the shade of an umbrella
However, Kimberley is fully aware of the hard work that designing swimwear requires, having given up all of her free time over the past five months to dedicate herself to making her new business perfect.
She said: 'I haven't seen a weekend for months. This is my baby and I'm doing everything I can to make it a success.'
Quick snack: Kimberley enjoyed a snack of watermelon as she sunned herself
Staying hydrated: Kimberley was seen indulging in a fruit platter and fruit juice on the cruise
Covering up: Kimberley was later seen wearing a lace top over her swimsuit as she called it a day
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